Let Customers Know About Your Business
By Jim Schneider Advertising is an important part of operating and growing your small business. Among small businesses owners that I have encountered over the years, there are two basic philosophies about advertising: “Advertising is extremely important and it must be done with a consistent look and done with some regularity,” or, “I don’t need [...]
Business Cents
The subtle realities of ‘Location, Location, Location’ By Jim Schneider Choosing a location for your small business is the key to your success, so we are all told. There are many factors that affect the success of the location, some of which we may think of as obvious, and others that may be more obscure. [...]
